Sunday, 23 September 2012

Advertising: Healthy Choice Ads Try to Feel Dieters’ Pain

“Consumers are telling us over and over again that they’re tired of dieting, tired of deprivation, tired of being irritable,” said Jenn Freeman, the brand director for Healthy Choice.

Source: http://www.nytimes.com/2012/09/14/business/media/healthy-choice-ads-try-to-feel-dieters-pain.html?partner=rss&emc=rss

Troy Davis Eugene Murphy Jr. Libya Pia Toscano

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