“Consumers are telling us over and over again that they’re tired of dieting, tired of deprivation, tired of being irritable,” said Jenn Freeman, the brand director for Healthy Choice.
Source: http://www.nytimes.com/2012/09/14/business/media/healthy-choice-ads-try-to-feel-dieters-pain.html?partner=rss&emc=rss
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